A recent blog posted on the Entrepreneur website questioned if your business was ready for video. The article sited survey results conducted by Pew Internet & American Life Project which found that 71% of American's use online video sites like YouTube and Vimeo.With the accessibility of broadband and smartphones, more consumers have the means to view video content.If you are waiting until you have a professional video set up, don't. What customers really want is information. If you can demonstrate a product or give a face to your company, that provides an added benefit to your site. We've used video testimonials on our site, which we feel adds a level of trust with potential clients.

One of our clients, Wash-Safe Industries, successfully uses demonstration videos for their environmentally-friendly cleaning products. When you order a product online, it's reassuring to see that the product actually works as described!

You shouldn't feel intimidated by video. A simple Flip Video can do the job.Start shooting, and connecting with your online visitors in a more personal way.