As an e-commerce coach and merchant, social media is important to me. In fact, social media is pretty much important to anyone in business today.

I don’t know about you, but finding the ideal social media tool to help increase efficiency while creatively posting content has been a journey of trial and error.

I’ll bet we’ve tried just about every system out there, but, then again, a new one just popped up on our radar yesterday. I’ll be reviewing that one in the days to come.

Today’s review, though, is on a quiet but persistent player in this space, Meet Edgar. I first discovered Meet Edgar right after it got started in 2014. I thought it was it was pretty darn slick back then, but it still had a couple of nagging annoyances that didn’t make it work for us.

Recently, we decided to give it another chance.

What I like most about Meet Edgar is that it just works. For what it does, it does it quite well. The interface is fast, the integrations with social channels are well thought out, and I particularly like how its phone app helps you post to Instagram, which for some reason won’t allow API-based postings. I get why, but it’s still frustrating for those of us who like to automate as much as possible.

Nevertheless, what we like about Meet Edgar is that it feels simple and easy to use. And it is. One of the more interesting features is its ability to generate multiple versions of posts from a single blog page or article. In other words, it helps you avoid submitting duplicate posts. It still takes a bit of intervention to double-check, but it does seem to work quite well.

Scheduling for automated posts is easy, too, although there aren’t any predictive posting times. You do have to set up the various days and times you want the posts to be sent.

We were able to attach all our social media, connect multiple RSS feeds, including our own blog, which it grabbed simply by entering the domain name. That was pretty slick.

But, I do have some continuing disappointments with Meet Edgar. There really aren’t any metrics or reporting to see how well your posts are being seen. You can view a history of submitted posts with some metrics for each, but there isn’t any dashboard showing you how well your overall efforts are doing. Now, most folks have other metrics dashboards — I’ll be reviewing the one we use soon — but it would be nice to see at least some performance numbers in the app.

Also, you can’t add multiple users or brands to an account. There certainly isn’t any agency-level account with Meet Edgar. For folks like us that manage multiple brand accounts, and who want users to only access certain accounts, Meet Edgar is not the tool to use.

But, for a small business operation with limited time to devote to social media posting, Meet Edgar is a grand solution. It posts and it posts well. Nothing more.

So, although I might give Meet Edgar a ringing endorsement, I just can’t because even for a small company, if you want to be truly effective in social media, you have to be able to analyze results. If Meet Edgar had better reporting and, perhaps, alerts for mentions, I’d say go for it, but as it is, it still lacks some key tools to be truly effective.