There are the usual rules for managing product reviews, then there are Bret's 5 Rules. You'll figure out which are better.

Even the largest retail brands haven't figured out how to sell online as well as most SMB merchants.

Many people mistakenly believe that you must register your content with the U.S. Copyright office in order to have protections. But, that’s not entirely true. According to the U.S. Copyright Office, “Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.”