When you sit down to write copy for your Website, know your end goal. What is your message? Who are you trying to attract? What action do you want visitors to your Website to take?

Engage your audience with relevant and informative information. And make your copy easy to read. Break up the copy using styled text, bullet points and graphic call-outs. Highlight important content on the page. The goal is to make sure your Website visitors read and grasp the information presented on the page.

Another important thing to consider is that your site will be indexed by search engines. Know what keywords are relevant to your topic. Do some research before you compose your copy. Google has a keyword tool that can help you in determining keyword relevancy. Another great resource is SEMRush, their tools give you immediate access to Google AdWord and organic search results. CPC (cost per click), search volume, competition and trending results are also displayed.

One of the great attributes of the Web is the ability to update and make changes available immediately. Make sure your content remains relevant. Don't be afraid to make changes and adjustments to your site.

Remember:

• know your goal

• make your copy easy to read

• research keywords

• update content